Adidas

Adidas – A global icon in sport and streetwear

Adidas is one of the most influential brands across sport, fashion, and streetwear. For more than 75 years, the brand has helped shape how sneakers look and feel, and the three stripes are today one of the most recognizable symbols in the world. At Sneakerzone, we focus on Adidas sneakers and shoes that combine the classic Originals heritage with today’s way of dressing. This means you will find models that work for everyday use, study, and work, while fitting into the current wave of retro-inspired shapes.

The story behind Adidas – From a laundry room in Herzogenaurach to global success

The story of Adidas begins in 1920s Germany, where Adolf “Adi” Dassler started making sports shoes in his mother’s laundry room in the small town of Herzogenaurach. Together with his brother Rudolf, he ran the Dassler brothers’ shoe factory and gained international attention when Jesse Owens won four Olympic gold medals in their spikes at the 1936 Berlin Olympics. After World War II, the brothers’ partnership broke down, and in 1949 Adi founded his own company, Adidas, while Rudolf established Puma on the opposite side of town. The rivalry between the two brands has shaped both sports and sneaker history ever since and is an important part of Adidas’ story.

From the start, Adidas focused on giving athletes better gear through thoughtful design. The three stripes quickly became part of the brand’s identity – first as a functional element that stabilized the shoe, and later as a visual hallmark. Later came the Trefoil logo, now associated with Adidas Originals, and the mountain logo, symbolizing the challenges in performance sport. This blend of function and story is one reason Adidas remains strong in 2025.

What characterizes Adidas sneakers today?

Adidas has created some of the most recognizable sneakers on the market, and several have moved from the world of sport to become staples in everyday wardrobes. Models like Adidas Samba and Adidas Gazelle began as indoor football shoes and training shoes respectively, but are now widely used in both casual outfits and more fashion-conscious looks. The low profile, suede uppers, and clear three stripes fit well with today’s focus on simple, familiar shapes with references to the 70s and 80s.

Adidas is also known for models like Superstar and Stan Smith, which with their clean lines, shell toe, and white leather uppers have achieved icon status far beyond the world of sport. Common to many Adidas sneakers is that they are easy to recognize from a distance, yet neutral enough to be styled with almost anything. This is one reason Adidas is often chosen as the “go-to” sneaker by both collectors and everyday users who just want a shoe that works for most occasions.

Innovation and cultural significance

Although many of the most popular Adidas models today are retro-inspired, the brand still builds on innovation. Over the years, Adidas has introduced technologies like BOOST™ cushioning, 4D-printed midsoles, and lightweight foam materials for running and performance. These technologies are primarily developed for sport but also affect the comfort of many sneakers used daily. For the wearer, this means shoes that feel good to walk in and look right for the current fashion scene.

Adidas’ position is not only about technology. The brand has a strong cultural foundation through collaborations with musicians, designers, clubs, and athletes. From Run-DMC’s “My Adidas” to modern campaigns with football stars and artists, the brand has repeatedly managed to move from the field into popular culture. This means many associate Adidas with more than just sport – it is also a brand that signals history, authenticity, and connection to streetwear culture.

Adidas models at Sneakerzone

At Sneakerzone, we have chosen to focus on the Adidas models that matter most in sneaker culture right now. This includes classics like Adidas Campus 00s, where the iconic Campus shape gets a heavier sole and more volume, perfect for wide trousers and 90s-inspired outfits. At the same time, you will also find models like Adidas Handball Spezial, which with its rubber sole and suede upper has become a staple in European streetwear.

Our selection is tailored so you avoid unnecessary variants and colors that never get used. Instead, we focus on combinations and models with real demand and a clear expression. Our collection is updated continuously to reflect developments in both Danish and international trends. When a model like Samba or Gazelle suddenly gains extra attention in fashion, you will typically also find it with us in relevant colors and sizes.

Size and fit of Adidas sneakers

Adidas sneakers are generally small in size, especially the classic models with narrow last and low profile. As a general rule, we recommend going half a size up from your normal size if you choose one of the more traditional shapes. This can make the difference between a shoe that feels a bit tight and one that fits comfortably all day.

If you are unsure which size to choose, you can use our size guide, where length in centimeters is given across the most popular models. It helps you translate your normal size to Adidas’ specific fit and reduces the risk of wrong purchases. You can find the guide here: Adidas size guide.

Why choose Adidas at Sneakerzone

When you buy Adidas at Sneakerzone, you get a selection put together with focus on style, authenticity, and usefulness. We go for models we ourselves believe make sense to have on the shelves, rather than chasing the entire brand range. This means you mainly find sneakers from the Originals line and related collections like Adidas Campus, where quality, materials, and design come together.

We offer fast delivery, price guarantee against Danish stores, and free exchange of unused goods, so you can order online with confidence. If you are also curious about other brands, Adidas can easily be combined with, for example, Nike in your wardrobe, and you can always explore our range of sneakers across brands as you build your collection over time.