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Adidas is one of the most influential brands across sports, fashion, and streetwear. For more than 75 years, the brand has helped define how sneakers look and feel, and the three stripes are today one of the most recognizable symbols in the world. At Sneakerzone, we focus on Adidas sneakers and shoes that combine the classic Originals heritage with today’s way of dressing. This means you’ll find models that work for everyday use, study, and work, while also fitting into the current wave of retro-inspired silhouettes.
The story of Adidas begins in 1920s Germany, where Adolf “Adi” Dassler started making sports shoes in his mother’s laundry room in the small town of Herzogenaurach. Together with his brother Rudolf, he ran the Dassler Brothers shoe factory and gained international attention when Jesse Owens won four Olympic gold medals in their spikes at the 1936 Berlin Olympics. After World War II, the brothers’ partnership ended, and in 1949 Adi founded his own company, Adidas, while Rudolf established Puma on the opposite side of town. The rivalry between the two brands has shaped both sports and sneaker history ever since and is an important part of Adidas’ story.
From the start, Adidas focused on providing athletes with better equipment through thoughtful design. The three stripes quickly became part of the brand’s identity – initially as a functional element that stabilized the shoe, and later as a visual trademark. Later came the Trefoil logo, now associated with Adidas Originals, and the mountain logo, symbolizing the challenges of performance sports. This blend of function and storytelling is one reason Adidas remains strong in 2025.
Adidas has created some of the most recognizable sneakers on the market, many of which have moved from the world of sports to become staples in everyday wardrobes. Models like Adidas Samba and Adidas Gazelle started as indoor soccer shoes and training shoes respectively, but are now widely used in both casual outfits and more fashion-conscious looks. The low profile, suede uppers, and distinct three stripes fit well with today’s focus on simple, familiar silhouettes with references to the 70s and 80s.
Adidas is also known for models like Superstar and Stan Smith, which with their clean lines, shell toe, and white leather uppers have achieved icon status far beyond the sports world. A common trait of many Adidas sneakers is that they are easy to recognize from a distance, yet neutral enough to be styled with almost anything. This is one reason Adidas is often chosen as the “go-to” sneaker by both collectors and everyday users who just want a shoe that works for most occasions.
Although many of the most popular Adidas models today are retro-inspired, the brand still builds on innovation. Over the years, Adidas has introduced technologies like BOOST™ cushioning, 4D-printed midsoles, and lightweight foam materials for running and performance. These technologies were primarily developed for sports but also enhance the comfort of many sneakers worn daily. For the user, this means shoes that feel good to walk in and look right for the current fashion scene.
Adidas’ position is not just about technology. The brand has a strong cultural foundation through collaborations with musicians, designers, clubs, and athletes. From Run-DMC’s “My Adidas” to modern campaigns with football stars and artists, the brand has repeatedly managed to move from the field into popular culture. This makes many associate Adidas with more than just sports – it’s also a brand that signals history, authenticity, and connection to streetwear culture.
At Sneakerzone, we have chosen to focus on the Adidas models that matter most in sneaker culture right now. This includes classics like Adidas Campus 00s, where the iconic Campus silhouette gets a thicker sole and more volume, perfect for wide pants and 90s-inspired outfits. You’ll also find models like Adidas Handball Spezial, which with its rubber sole and suede upper has become a staple in European streetwear.
Our selection is curated so you avoid unnecessary variants and colors that never get worn. Instead, we focus on combinations and models with real demand and a clear expression. Our collection is updated regularly to reflect developments in both Danish and international trends. When a model like Samba or Gazelle suddenly gains extra prominence in fashion, you will typically also find it with us in relevant colors and sizes.
Adidas sneakers generally run small, especially the classic models with narrow lasts and low profiles. As a general rule, we recommend going half a size up from your normal size if you choose one of the more traditional silhouettes. This can make the difference between a shoe that feels a bit tight and one that fits comfortably all day.
If you’re unsure which size to choose, you can use our size guide, where length in centimeters is indicated across the most popular models. It helps you translate your normal size to Adidas’ specific fit and reduces the risk of wrong purchases. You can find the guide here: Adidas size guide.
When you buy Adidas at Sneakerzone, you get a selection curated with a focus on style, authenticity, and usability. We go for models we believe make sense to have in stock, rather than chasing the entire brand assortment. This means you primarily find sneakers from the Originals line and related collections like Adidas Campus, where quality, materials, and design come together.
We offer fast delivery, price guarantee against Danish stores, and free exchanges of unused items, so you can order online with confidence. If you’re also curious about other brands, Adidas can easily be combined with, for example, Nike in your wardrobe, and you can always explore our sneaker range across brands as you build your collection over time.
