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New Balance was founded in Boston in 1906 by William J. Riley, who originally created arch supports inspired by the balance of chickens. In 1960, the brand launched its first running shoe, the Trackster, and introduced a system of different widths – an innovation that revolutionized fit and comfort.
When Jim Davis took over the company in 1972, it marked the beginning of New Balance’s global journey. The brand remained privately owned, and this independence has allowed it to maintain an uncompromising focus on quality, craftsmanship, and authenticity. Today, selected models are still produced in the USA and the UK, where the “Made in USA” and “Made in UK” collections stand as symbols of genuine craftsmanship and premium materials.
Today, New Balance is more than sport – it is a staple of modern streetwear and fashion. The design balances function and aesthetics, where classic lines meet modern innovation. Models like New Balance 2002R and New Balance 9060 show how the brand combines technical details and fashion in one silhouette.
Technologies like ABZORB and ENCAP provide shock absorption and stability, while Fresh Foam ensures a soft and responsive feel. Together with a wide range of sizes and widths, this makes New Balance shoes an obvious choice for those who value comfort and long-lasting durability.
New Balance manages to stay relevant by combining the design language of the past with today’s materials. The retro-inspired New Balance 550 and the timeless New Balance 574 are among the most iconic designs, while newer models like New Balance 1906R represent the brand’s modern aesthetic with chunky soles and technical precision.
The classic New Balance 990 remains a symbol of craftsmanship and stability, produced in the USA with top-quality materials. At the same time, special series like the New Balance Protection Pack attract collectors who appreciate unique details and the artisanal expression that characterizes the brand’s history.
New Balance sneakers appeal to both men and women who value design with character and comfort. Many choose models like the 550 for the retro look, while the 2002R and 9060 attract those who prefer a more modern, technical style. New Balance women’s models are often seen in light or tonal colors, while New Balance men’s models are dominated by gray and navy shades that match everything from jeans to chinos.
No matter the style, it’s about balance – just as the name suggests. New Balance shoes work just as well in a minimalist outfit as in more street-inspired looks with hoodies and wide pants. This versatility is one of the main reasons the brand remains strong in 2025.
At Sneakerzone, you’ll find a range that gathers the most popular models from New Balance – from classic favorites like the New Balance 530 to the latest releases. All products are 100% authentic, quality-checked by specialists, and delivered with fast shipping. We match all Danish prices and offer free exchanges as well as a 100-day return policy.
If you’re looking for alternatives, you’ll also find a large selection of Adidas sneakers and Nike models with us – but New Balance will always be something special for those seeking the perfect combination of comfort, quality, and understated style.
