New Balance

The Story Behind New Balance – from Orthopedics to Global Sneaker Culture

New Balance was founded in Boston in 1906 with a focus on arch support and proper balance. In 1960, the brand launched the Trackster – one of the first running shoes with different widths – revolutionizing fit in sports shoes. Fit and comfort have since been at the heart of all New Balance sneakers.

In the 1970s, the brand grew globally and became synonymous with serious running performance. Unlike many competitors, New Balance remained privately owned, allowing it to maintain a focus on quality rather than mass production. Today, selected models are still made in the USA and the United Kingdom under the “Made in USA” and “Made in UK” collections.

New Balance shoes now move effortlessly between sport, streetwear, and modern fashion – a brand that combines technical heritage with understated style.

Comfort and Technology – the Foundation of All New Balance Sneakers

New Balance is known for its uncompromising approach to comfort. Technologies like ABZORB, ENCAP, and Fresh Foam provide shock absorption, stability, and responsiveness, whether the shoe is used for everyday wear or long days on the move.

The brand’s signature design balances function and minimalism. Mesh panels, suede, and technical overlays create a recognizable silhouette, while the iconic “N” logo placement makes each model easy to identify. The result is sneakers that both feel right and look right.

Iconic New Balance Models Through Time

New Balance has created a range of models that are now considered among the most sought-after sneakers on the market. The classic New Balance 550 combines 80s basketball aesthetics with modern styling, while the New Balance 574 stands as one of the brand’s most timeless silhouettes.

Technically inspired models like New Balance 2002R and New Balance 1906R have strengthened the brand’s position in the 2000s revival, while New Balance 9060 represents a more futuristic direction. At the same time, New Balance 990 remains a premium symbol of American craftsmanship and stability.

New Balance in 2026 – Between Retro and Modern Performance

In 2026, New Balance stands stronger than ever. The brand has managed to balance its running heritage with a massive presence in streetwear and high fashion. Collaborations with designers and special collections have increased demand, while classic grey color palettes continue to dominate as the brand’s signature.

New Balance sneakers have become a conscious style choice – less flashy, more refined. The combination of technical comfort and minimalist design makes them an obvious choice for those who want quality over hype.

Find Your New Balance Sneakers at Sneakerzone

At Sneakerzone, you will find an updated selection of the most sought-after New Balance shoes and sneakers. All models are 100% genuine and verified by specialists. We offer fast delivery, free exchanges, and a 100-day return policy.

Whether you are looking for a classic 550, a technical 2002R, or a premium 990, you will find the most popular releases gathered in one place. New Balance represents balance between comfort, quality, and style – and at Sneakerzone, you get it all delivered safely and quickly.