Air Jordan 3

Air Jordan 3 – the model that changed Jordan Brand

The Air Jordan 3 was launched in 1988 and was the first Jordan sneaker designed by the legendary Nike designer Tinker Hatfield. At the time, Michael Jordan was close to leaving Nike, but Hatfield’s approach – focusing on Jordan’s own wishes and playing style – was crucial for the collaboration to continue.

Jordan wore the Air Jordan 3 during his first MVP season as well as the iconic 1988 Slam Dunk Contest, where he performed his famous dunk from the free-throw line. These moments cemented the model’s place in sports history and made the Jordan 3 more than just a basketball shoe.

What makes the Air Jordan 3 unique?

The Jordan 3 introduced several design elements that have since become fundamental to the entire Jordan line. It was the first Jordan sneaker with a visible Air-Sole unit in the heel, inspired by technology from the Air Max universe, providing improved cushioning and a more modern look.

The model also introduced the iconic Jumpman logo on the tongue for the first time and removed the dominant Nike Swoosh from the sides. This gave Jordan Brand its own visual identity. At the same time, the distinctive elephant print on the toe and heel caps became a signature feature still directly associated with the Jordan 3.

The upper is typically made of soft, tumbled leather, providing a more comfortable fit from the first wear. The combination of a mid-cut design and flexible materials created a sneaker that balances support and freedom of movement – both on and off the court.

Iconic Air Jordan 3 colorways

The Air Jordan 3 is known for some of the most legendary colorways in sneaker history. Among the most sought-after are:

• Black Cement – one of the most iconic Jordan colorways ever.
• White Cement – the original White version with elephant print.
• Fire Red – classic white base with red details.
• True Blue – an original color combination with Blue accents.

Additionally, newer collaborations and premium releases, such as the A Ma Maniére versions, have given the model new life and made the Jordan 3 relevant for both new and experienced collectors.

Fit and comfort

The Air Jordan 3 generally fits true to size and is considered one of the most comfortable retro Jordan models. The visible Air unit in the heel contributes to good cushioning, while the padded collar and soft leather make the model suitable for all-day wear.

Compared to bulkier models like the Air Jordan 4, the Jordan 3 has a slightly more rounded and balanced silhouette, making it easier to style for both streetwear and more casual outfits.

Air Jordan 3 in the Jordan universe

The Jordan 3 plays a central role in the development of Jordan Brand and bridges the gap between the early models and the more technical later releases. While the Air Jordan 1 laid the foundation for the brand’s identity, it was the Jordan 3 that truly made Jordan Brand an independent icon.

Today, the model stands alongside other classics in the Jordan line and is a natural choice for those who want a sneaker with both historical weight and modern comfort.

Find Air Jordan 3 at Sneakerzone

At Sneakerzone, you’ll find a carefully selected range of Air Jordan 3 in both classic retro colorways and newer releases. All sneakers are 100% authentic and thoroughly quality-checked before shipping.

Whether you’re a collector or looking for a pair of iconic sneakers for everyday use, the Air Jordan 3 is a safe choice. Also explore the rest of our models from Air Jordan and find the model that best fits your style.