New Balance 990

New Balance is a brand with a long and rich history, spanning more than 100 years. The brand is known for making comfortable and fashionable sneakers, including their classic model New Balance 990.

At Sneakerzone you will find a wide selection of New Balance 990 sneakers in many different color combinations, so you can find the one that suits you.

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New Balance 990 – premium running heritage with a timeless expression

New Balance 990 was launched in 1982 with a clear goal: to create the best running shoe on the market. The result was the first performance sneaker priced over 100 USD – a strong signal of quality, technology, and craftsmanship. Today, the 990 series is one of New Balance’s most recognized lines and a staple reference point in both sneaker culture and modern everyday use.

From running shoe to cultural icon

Originally developed for serious runners, the New Balance 990 has over decades moved far beyond the world of athletics. The model’s understated design, especially the iconic grey color, contrasted with the more flashy sneakers of the time and made the 990 a natural choice for those who prioritized function over trends.

Over time, the 990 has achieved cult status in fashion and is today known as the shoe worn by everyone from creative profiles to everyday users seeking uncompromising comfort. The phrase “supermodels and supermoms” perfectly sums up the model’s broad appeal.

Craftsmanship and technology in New Balance 990

A large part of the New Balance 990 series is produced as Made in USA, reflecting the brand’s focus on material quality and local craftsmanship. The upper typically consists of a combination of premium suede and breathable mesh, providing both durability and comfort.

The midsole varies between generations, but common to the series is the use of technologies like ENCAP and – in newer versions – FuelCell, which provide a more responsive and soft cushioning. The result is a sneaker with a stable fit and high comfort, suitable for long days on your feet.

Versions and development through generations

New Balance 990 has undergone several evolutions, from the early v1–v2 models to newer versions like v5 and v6. Each version builds on the same basic silhouette but with adjustments in sole construction, materials, and fit that reflect the technological advances of the time.

Common to all generations is respect for the model’s DNA: functional comfort, balanced design, and an expression not driven by short-term trends.

Who chooses New Balance 990?

The 990 series appeals to those who want a sneaker that works just as well in everyday life as in a more style-conscious outfit. It is often chosen by people who prioritize comfort, stability, and quality – without compromising on aesthetics.

As part of New Balance’s broader universe, the 990 fits naturally among other technically grounded and lifestyle-oriented models but still stands as the series’ most iconic and consistent line.

Find New Balance 990 at Sneakerzone

At Sneakerzone, you’ll find a curated selection of New Balance 990 in several versions and colors. All products are 100% authentic and carefully selected with a focus on quality and authenticity.

If you want to explore more models from the brand, you can see the full range in our New Balance collection.