€0,00 EUR .....
{price}
Gå til produkt
Gå tilbage
Ombytter
Hurtig ombytning
Gratis retur-label
Du returnerer
Vælg flere produkter du vil bytte til
Saldo
€0,00 EUR
Total i kurv
€0,00 EUR
BAPE, also known as A Bathing Ape, was founded in Tokyo in 1993 by designer Nigo and has since developed into one of the most influential streetwear brands in the world. With roots in Harajuku culture and a strong connection to both Japanese pop culture and American hip hop, BAPE has made a significant impact on fashion, music, and sneaker culture for over three decades.
The brand’s visual identity is built around recognizable elements such as the Ape Head logo, BAPE Camo, and graphic motifs that draw inspiration from films, military references, and 2000s streetwear aesthetics. It is precisely the combination of culture, design, and limited availability that has made BAPE a brand with lasting relevance.
BAPE started as a small store in Harajuku called NOWHERE, opened by Nigo together with Jun Takahashi from Undercover. In the early years, the brand produced only very small runs, often down to about 50 items at a time. This deliberate scarcity quickly created demand and made BAPE a cult phenomenon in Tokyo.
In the late 90s and early 2000s, the brand’s popularity grew significantly, especially after international artists like Pharrell Williams and Kanye West began wearing BAPE. This marked the start of the brand’s global breakthrough and established BAPE as a permanent part of streetwear history.
BAPE stands out from many other streetwear brands with its uncompromising visual style and ability to create recognition from a distance. The iconic camouflage pattern is not inspired by military functionality but designed as a graphic statement, with the Ape Head logo integrated directly into the pattern.
Additionally, BAPE has been a pioneer in strategic exclusivity. Although the brand is more accessible today than in the 90s, it still works with frequent drops, limited collections, and collaborations that ensure demand and collector value. In 2026, this approach is clearly seen in collections like “Golden Era,” which reinterpret the brand’s early design DNA with new materials and technical details.
BAPE’s range is broad and covers clothing, accessories, and sneakers. Classics like camo t-shirts, hoodies, and college designs remain among the most popular items, while new collections experiment with textures, cuts, and graphic expressions.
In footwear, BAPE is especially known for its BAPE STA models, which have achieved iconic status in sneaker culture. If you want to explore the brand’s footwear further, you can find the full selection in our dedicated BAPE sneakers collection.
In 2026, BAPE remains strong as a brand balancing heritage and innovation. Collaborations with global brands and sports giants – including new football and sneaker-related projects – have ensured that BAPE is still relevant among both new and established streetwear enthusiasts.
At the same time, there is a clear return to 2000s silhouettes, graphics, and colors, fitting perfectly into the current fashion wave. BAPE manages to leverage this nostalgic trend without losing its identity, which is a key reason for the brand’s continued popularity.
At Sneakerzone, you’ll find a curated selection of BAPE products, focusing on the brand’s visual identity, culture, and design history. Whether you’re interested in clothing, accessories, or sneakers, BAPE represents one of the most influential chapters in modern streetwear.
If you want to explore other brands with strong cultural roots, you can also check out our selection of MSCHF, Maison Mihara Yasuhiro, or go back to Other brands.
