One of the crown jewels of the hype, Yeezy 350, is nothing short of a shoe in a category of its own. Adidas Yeezy 350 v2 helped start the sneaker hype, and how? The Boost technology in Yeezy 350s helped make Boost one of the most popular cushioning systems, but that's not the only reason Yeezy 350 has sold so well. With its many different and unique colorways, Yeezy 350 has not exactly hidden on the market, and that's why it is still a hot item here at Sneakerzone. When it comes to appearance, it is clear that Kanye West's influential personality unfolds in the groundbreaking designs. The model is unique in many ways. The outsole of Yeezy Boost 350s is built to maintain the shoe's shape, so even though the entire upper is made of soft knitted material, the Yeezy Boost 350 v2 is designed to withstand everyday use for many years.
The story of Yeezy is more interesting than you might think. The beginning of the model can partly be credited to plaid clothing and the Nike Air Yeezy 2 Red October. Part of the Yeezy story is that Kanye West disagreed with Nike about the pay for their then collaboration. This led him to sign a deal with Adidas instead, as they were willing to pay him for the products, unlike Nike, which did not want to pay him royalties for sales of his shoes. The first colorway launched was Turtle Dove, and it caught the market incredibly well, as it was the first time Kanye West worked with the 3-stripe brand instead of their biggest competitor, Nike. Around the world, long lines of shoe enthusiasts stood outside stores, waiting for their chance to get the pair they wanted.
The design of the Yeezy Boost 350 v2 is unique in itself because it breaks with Adidas's ideas about shoes. Yeezy 350 is made of a soft Primeknit (which is a soft knitted fabric material) upper that provides an incredibly comfortable fit, and in most Yeezy Boost 350 v2 colorways, the famous Boost sole is used, known for offering ultimate comfort. Besides comfort, it has great success thanks to the various colorful colorways. There are several colorways unique to Yeezy, including Zebra, Blue Tint, Frozen Yellow, and Black Red. One of the innovative features the shoe also offers is Yeezy's glow-in-the-dark look, which is a sole that lights up in the dark. Additionally, the Yeezy 350 is equipped with a different lacing system that makes the shoe very easy to put on and take off – regarding comfort, design, and usability, the 350 is the perfect everyday shoe.
