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UGG was founded in 1978 in Southern California by Australian surfer Brian Smith, who brought his passion for sheepskin boots to the USA. The boots quickly became popular among surfers who used them to warm their feet after hours in the cold water. UGGs became known for their unique combination of warmth, comfort, and simple, functional design.
Today, UGG is owned by the American company Deckers Outdoor Corporation, and the brand has evolved into a global lifestyle icon. Although the term “ugg boots” was originally a generic term in Australia and New Zealand, UGG is now a registered and protected trademark in both the USA and EU. At Sneakerzone, you’ll find authentic UGG products directly from the brand – 100% genuine and quality assured.
UGG is not just about warmth – it’s about comfort, quality, and durable materials. The brand remains true to its sheepskin roots but now combines it with modern sole technologies and updated silhouettes. The result is shoes that feel like slippers but look like modern streetwear.
Most classic UGGs are made from twin-faced sheepskin with suede on the outside and soft fleece inside – a natural material that regulates temperature and provides the unique comfort the brand is known for. At Sneakerzone, you’ll find classics like UGG boots and UGG slippers, both building on the brand’s iconic DNA. The latest collections show how UGGs have moved from surf culture to the fashion scene – where function and aesthetics merge.
UGG now offers a range of models that have each made their mark in both fashion and sneaker culture. The classic UGG Classic Mini remains an icon, loved for its simple design and unmatched warmth. For those who want more height and edge, models like UGG Tazz and UGG Tasman have become firm favorites – combining UGG’s classic materials with a more street-oriented look.
For those who prefer a sporty and urban look, UGG Lowmel is one of the most popular newer models. It blends sneaker details with UGG’s soft lining and flexible soles – perfect for those who want comfort without compromising style. Whatever the model, you get shoes designed for both relaxation and everyday wear.
In 2025, UGG has regained its position as one of the most influential brands in the fashion world. The taller Classic models are making a comeback, while platform variants like Tazz and Classic Mini Platform continue to dominate the streetwear trend. At the same time, UGG has launched new colors like “Rocky Oak” and “Moss Green” and collaborated with designers such as sacai and Jeremy Scott – a reminder that UGG still manages to balance comfort, innovation, and high fashion.
UGG shoes work across seasons and styles today. Women often choose Classic Mini or Tazz with jeans, dresses, and trench coats, while men wear Tasman or Lowmel as casual everyday shoes. The classic beige color “Chestnut” remains the most popular, but black, sand, and gray UGGs have gained ground as modern wardrobe basics.
UGG shoes can be styled in countless ways – from cozy autumn looks with oversized knits to minimalist outfits with jackets and cargo pants. What they all share is a combination of soft comfort with a timeless design that fits both streetwear and loungewear.
At Sneakerzone, you’ll find a carefully selected range of UGG – from slippers and boots to sneakers and platform models. We guarantee 100% authenticity, quality-checked products, and fast delivery. You always get free exchanges and 100 days return policy, so you can shop safely and securely.
If you’re looking for an alternative, you’ll also find popular models from New Balance – but UGG remains the undisputed choice for those seeking the perfect combination of luxury, comfort, and versatility.
