Asics

Asics – Japanese sports brand rooted in performance and sneakers

Asics was founded in 1949 by Kihachiro Onitsuka in Kobe and is based on the philosophy “Anima Sana in Corpore Sano” – a healthy soul in a healthy body. From the start, the goal was to develop sports footwear based on anatomy, test data, and real performance rather than trends. This resulted in models like the Tiger Corsair and later the Gel series, which redefined shock absorption in running shoes.

In 1977, the company officially changed its name to Asics, and since then the brand has evolved to be a key player in both sport and lifestyle. Today, Asics is just as recognized for its sneakers as for its running shoes, and the brand’s technical heritage has become an important part of modern sneaker culture.

Why Asics sneakers stand out

What makes Asics sneakers unique is the combination of scientific development and functional design. Asics has its own Institute of Sport Science in Kobe, where technologies like GEL™, FF BLAST™, and TRUSSTIC™ are developed, tested, and fine-tuned based on athletes’ movements. The result is sneakers that reduce strain, absorb shock, and provide stability without feeling heavy or stiff.

At the same time, Asics has built a strong visual identity within sneakers: technical overlays, iconic stripes, and retro running silhouettes that fit perfectly into 2000s-inspired streetwear. This makes Asics sneakers relevant both for everyday wear and more fashion-conscious outfits.

Asics sneakers and models that define the brand today

Asics has one of the broadest and most respected model portfolios in the sneaker world. Asics Gel-NYC is among the most popular Asics sneakers in 2025, combining classic running technology with a bold lifestyle expression. Models like Gel-Kayano 14 and Gel-Nimbus 9 remain sought after for their chunky soles, comfort, and distinct tech aesthetic.

Collaborations have also played a major role in Asics’ positioning. Partnerships with Kiko Kostadinov, JJJJound, and Awake NY have given the brand new relevance in sneaker culture and shown how Asics sneakers can move between performance and high fashion. Meanwhile, sister brand Onitsuka Tiger draws on Asics’ historical roots with more minimalist retro silhouettes.

Asics sneakers in 2025 – tech comfort and retro aesthetics

In 2025, Asics sneakers are more popular than ever. The brand hits the global retro-tech trend perfectly, where functional details and running-inspired designs have become a staple in fashion. Models with voluminous soles, mesh uppers, and suede overlays dominate the street scene, making Asics a natural choice for sneaker enthusiasts.

Sustainability is also increasingly important in Asics’ strategy. The brand is working purposefully towards more responsible materials and has set concrete goals for CO₂ reduction by 2050. This means that both new Asics sneakers and performance models are increasingly produced with recycled materials and more transparent processes.

Find Asics sneakers at Sneakerzone

At Sneakerzone, you’ll find a carefully selected range of Asics sneakers that reflect both the brand’s technical heritage and the models dominating streetwear today. Whether you’re looking for retro-inspired silhouettes or modern Asics shoes for everyday use, we have gathered the most sought-after releases in one place.

If you want to explore more brands, you can also check out our selection of Nike or browse our entire Sneakers collection.