New Balance 550

New Balance 550 is one of the most popular retro sneakers today, combining a clean 80s basketball design with modern everyday comfort. The model was relaunched in 2020 and has since become a staple icon in streetwear – known for its minimalist look, durability, and wide range of colors. Here you will find a broad selection of New Balance 550 in classic and new colorways.

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New Balance 550 Shadow - Sneakerzone

New Balance 550 Shadow

From €184,95

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The Story Behind New Balance 550

The New Balance 550 was originally launched in 1989 as a low-top basketball shoe under the name "P550 Basketball Oxford." The model was designed by Steven Smith and intended as an affordable option on the court – but it disappeared from the market after a few years due to tough competition from other brands. Nearly 30 years later, the silhouette was rediscovered by Aimé Leon Dore, who relaunched the 550 in 2020 and turned it into a global fashion phenomenon.

Since the relaunch, the New Balance 550 has cemented its place as one of the brand’s most sought-after models and now stands alongside other modern favorites like New Balance 530 and New Balance 1906.

Design and Materials – Why the Model Still Works

The New Balance 550 stands out with its clean, streamlined retro design, clearly inspired by 80s basketball aesthetics. The model is built on a stable cup sole, providing a firm and durable base, while the upper combines leather, mesh, and synthetic layers for both breathability and toughness.

Perforations on the sides contribute to ventilation, and the discreet, smaller “N” logo enhances the sneaker’s minimalist look. It is precisely this simplicity and retro spirit that have made the model a favorite in everything from classic colors to newer editions like the Hemp series and various two-tone variants.

Comfort and Fit for Everyday Use

The New Balance 550 is designed as a lifestyle sneaker focusing on durability and a firm, supportive feel underfoot. The padded collar provides stability around the ankle, and a rubber-coated outsole ensures good grip on various surfaces.

The model is generally considered true to size, but if you have wide feet, going up half a size can be beneficial, as the 550 has a relatively firm base compared to other models in the range – for example, the New Balance 574, which has a softer and more flexible sole.

Who Chooses the New Balance 550 – and How Is It Worn?

The 550 model suits a broad audience, from sneaker enthusiasts to those seeking a stylish, stable everyday sneaker. The combination of retro look, neutral colors, and quality materials means the model works well with jeans, cargo pants, chinos, and more formal outfits where a clean sneaker expression is desired.

The simple and timeless design makes the New Balance 550 often chosen as a “go-to” option for an everyday wardrobe, while more eye-catching color variants appeal to those wanting to add a retro color splash to their look. For a similar but more modern and chunky expression, many also choose models like the New Balance 9060.

What You’ll Find at Sneakerzone

At Sneakerzone, you’ll find a strong selection of New Balance 550 in both classic and new colorways. We only sell 100% authentic sneakers, offer fast delivery, and provide 100 days of free returns on unused items. The range is continuously updated with both popular releases and newer variants, so you can find exactly the pair that matches your style.

Also see the full selection of New Balance at Sneakerzone.