New Balance

Iconic sneaker brand with more than 100 years of history

New Balance first saw the light of day way back in 1906, when English immigrant William J. Riley founded the New Balance Arch Support Company in Boston, Massachusetts. Initially, the company produced specialized arch supports and orthopedic footwear with the aim of providing users with greater comfort and 'new balance'.

Inspiration came from an unlikely source – the chickens in Riley’s backyard. Fascinated by how they could balance perfectly on their three toes, he designed the flexible, three-point arch support that laid the foundation for the brand’s enormous success.

Huge selection of popular and exclusive New Balance models

From its beginnings in 1906 to today, New Balance has undergone a major development and is now one of the world's largest sneaker brands. Their sneakers are popular with both men, women and children and are available in a diverse range of models. However, the great focus on comfort is the same as when Riley designed the very first New Balance shoe.

At Sneakerzone we are also crazy about the brand and sell a huge selection of the coolest models. In recent years, models like New Balance 550 , 990 and 2002R have enjoyed huge popularity. These are available in a multitude of different colors and variants, so there is something for almost every taste and style.

At Sneakerzone you will also find other exclusive models such as 1906R , 992 and 9060 .

New Balance combines comfort with aesthetics

Despite the brand's development, New Balance sneakers have maintained their sublime comfort all the way up to today, making them popular among both athletes and people with an active lifestyle.

However, the shoes also stand out for their aesthetics and versatile design, which appeals to many different types of people. New Balance has been good at establishing a well-deserved place on the fashion scene by, among other things, entering into exclusive collaborations with fashion brands and streetwear giants such as Stüssy and Norse Projects .

The shoes are a staple in both men's and women's wardrobes and have the unique quality that they can be used with almost everything - from suits and dresses to jeans and streetwear .

100% authenticity guarantee at Sneakerzone

When you shop for shoes from New Balance and other sneaker giants like Adidas , Nike and Asics at Sneakerzone, you are guaranteed a pair of quality sneakers with a 100% authenticity guarantee. Our specialists thoroughly check all of our exclusive sneakers, so you can confidently click your favorites home from the shop.