New Balance first saw the light of day back in 1906, when English immigrant William J. Riley founded New Balance Arch Support Company in Boston, Massachusetts. Originally, the company produced specialized arch supports and orthopedic footwear aimed at providing users with greater comfort and 'new balance'.
The inspiration came from an unusual source – namely the chickens in Riley's backyard. He was fascinated by how they could perfectly balance on their three toes, which led him to design the flexible arch support with three support points, laying the foundation for the brand's huge success.
From the beginning in 1906 until today, New Balance has undergone great development and is now one of the world's largest sneaker brands. Their sneakers are popular among men, women, and children and come in a versatile range of models. The strong focus on comfort remains the same as when Riley originally designed the very first New Balance shoe.
At Sneakerzone, we are also passionate about the brand and offer a huge selection of the coolest models. In recent years, models like New Balance 550, 990 and 2002R have enjoyed huge popularity. These come in a wide variety of colors and variants, so there is something for virtually every taste and style.
At Sneakerzone, you will also find other exclusive models like 1906R, 992 and 9060.
Despite the brand's evolution, sneakers from New Balance have maintained their sublime comfort all the way to today. This makes the shoes popular among both athletes and people with an active lifestyle.
The shoes also stand out for their aesthetics and versatile design, appealing to many different kinds of people. New Balance has been good at establishing a well-deserved place on the fashion scene by, among other things, entering exclusive collaborations with fashion brands and streetwear giants like Stüssy and Norse Projects.
The shoes are a staple in both men's and women's wardrobes and have the unique quality that they can be worn for virtually anything – from suits and dresses to jeans and streetwear.
When you shop shoes from New Balance and other sneaker giants like Adidas, Nike and Asics at Sneakerzone, you are guaranteed a pair of quality sneakers with a 100% authenticity guarantee. Our specialists thoroughly check all our exclusive sneakers so you can confidently click your favorites home from the shop.
