New Balance 550

New Balance 550, revival of a classic

The brand New Balance was created in 1906 by shoemaker William J. Riley from Boston. He had an ambition to help people with foot problems, which he did by developing orthopedic insoles that provided better arch support.

The brand first became internationally known in the 1960s when it decided to enter the running shoe market. After their success with running shoes like the New Balance 990 from 1982, New Balance decided in 1989 to start producing basketball sneakers with premium leather construction and rubber soles. This led to the launch of their iconic New Balance 550 model, designed by Steven Smith.

When the New Balance 550 shoes were first launched back in 1989, they were not an immediate success. In fact, it took almost three decades before the world finally took notice of these sneakers.

Teddy Santis, who is behind the fashion brand Aimé Leon Dore, found a picture of some New Balance 550 sneakers in an old catalog and saw great potential for a relaunch of these now iconic sneakers. The relaunch happened in 2020 as part of the collaboration with Aimé Leon Dore for the Uniform Program collection.

Later, New Balance entered into a collaboration with sports agent Rich Paul, releasing the model New Balance 550 X Rich Paul with cream and sky blue tones, giving the sneaker a retro style that pays tribute to its 1980s predecessor.

Since then, New Balance 550 sneakers have only grown in popularity.

Wide selection of New Balance 550

At Sneakerzone, we offer a wide selection of New Balance 550. It is a versatile sneaker that is both comfortable and suitable for almost any occasion.

In our selection, you can find the model in many different colors such as New Balance 550 green, white, blue, navy or the model New Balance 550 au lait.

Free shipping on all sneakers from 1,000 kr. and 100 days free returns. Find your New Balance 550 sneakers today.