Nike Dunks were first introduced in 1985 as a basketball shoe. It was designed to provide players with the support and cushioning they needed on the court. The Dunk was created by Nike designer Peter Moore, who also designed the iconic Air Jordan 1. Unlike the Air Jordan 1, however, Nike Dunk did not gain immediate popularity.
At the time, the Dunk was overshadowed by other Nike models like Air Force 1 and Air Jordan 1. It was considered a plain and simple shoe that lacked the flashy design of its competitors. However, this did not stop Nike from continuing to release new Colorways and designs of the shoe.
In 1986, the brand released the first Dunk Lows. This version was designed for regular everyday use rather than basketball. It was marketed as a comfortable and stylish shoe that could be worn off the basketball court. The strategy was a success, and Nike Dunks began to gain popularity among a broader audience.
The first releases of Nike Dunks were from the "Be True to Your School" collection, introduced in 1985. The collection featured sneakers in Colorways inspired by various college basketball teams, such as University of Kentucky, University of Michigan, and University of Iowa. The Nike shoes were designed to appeal to college basketball fans and quickly became popular among both players and fashion enthusiasts.
The successful collection was followed by other Nike Dunk releases, including the "Pro B" collection in 1986 and the "College Colors" collection in 1987. These Nike Dunks releases had similar designs, with colors inspired by different schools and basketball teams.
Despite the popularity of these early releases, the Nike Dunk model was still not as popular as other Nike models. It was only when the shoe was embraced by another subculture that it began to gain greater recognition.
In the late 1990s and early 2000s, the Dunk found a new audience in the skateboarding community. Skaters were attracted to Nike Dunks' robust construction and cushioned sole, and especially the Nike Dunk Low was ideal for skating as it offered good ankle movement.
Nike began releasing special Colorways of Dunks designed specifically for skaters. These shoes were often collaborations with professional skaters or skateboard brands, featuring unique designs and materials suited for skating. Some of the era's most popular skateboarding collabs include brands like HUF, Supreme, and Stüssy (One of the most popular Nike Dunk Low ever). The brand also has a specific line of Dunks tailored for skating called "Nike SB."
The hype in skateboard culture helped establish Nike Dunks' status as a cultural icon. It also boosted the sneaker collecting wave, as both skaters and collectors began chasing rare and exclusive drops.
In recent years, Nike Dunk's popularity has experienced a resurgence. You can hardly walk through the city without spotting a pair of Panda Dunks or two. This is partly due to the growing interest in sneaker collecting and the retro and vintage fashion comeback.
Nike has capitalized on this trend by releasing new Dunk Colorways and reissuing classic designs from the past.
In Europe, it has clearly been the low version that has broken through - and if you want to get a pair yourself, Nike Dunk runs a bit small in size.
These popular drops have attracted attention from both sneaker collectors and enthusiasts, helping to keep Nike Dunk relevant. The shoe's legendary status has also been cemented by its appearances in pop culture, such as in the film "Do the Right Thing" and the TV series "The Fresh Prince of Bel-Air."
As the Nike Dunk model has grown in popularity, certain releases and collaborations have become highly sought after by collectors and Sneakerheads. These rare models' value on the resale market can easily exceed thousands of dollars.
One of the most valuable Nike Dunk releases is the "What the Dunk" collaboration with designer Jeff Staple. This shoe, released in 2007, featured a mix of different Colorways and designs from previous Nike Dunks releases. Today, the Nike Dunk Low "What The Dunk" is considered an extremely sought-after Grail, selling for between 10,000-40,000 dollars depending on size.
Other rare and expensive releases include Nike's "Paris" Dunk, "Futura" Dunk, and "Heineken" Dunk. These shoes are highly valued by collectors due to their unique design and limited Nike production.
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