Supreme

SUPREME, A BRAND THAT SYMBOLIZES STREETWEAR

SUPREME: A TRUE NEW YORKER STREETWEAR BRAND

It all started for Supreme in 1994, when they opened a store selling clothing and accessories for skateboard enthusiasts. The store was founded by James Jebbia and opened at the corner of Lafayette Street and Prince Street in New York. The store's first customers were exclusively young skaters from New York and independent artists. Since the products were limited in number or ‘Limited Edition’, the store operated from the start on an exclusive basis. In fact, you have to go all the way back to the beginning to understand the American brand's DNA. James Jebbia analyzed the behavior of young people in New York and realized that they actually didn't wear normal skatewear.

"The clothes that skate brands were taking out at the time was shit. Many of their consumers were young. But where people imagine skaters in kids of 12, 13 or 14 years, in New York, it was rather the 18-24-year-old Hardcore kid, and he didn't wear these clothes. Because it didn't do well, and the quality was bad, when they wanted to appear and picking up girls", James Jebbia.

So he started producing Supreme clothing like high-quality hoodies, made in Canada, with a minimalist design and a name that sounded like a feeling of rebellion for 90's skateboarders. Once the community was gathered, the only thing left was to offer limited-edition pieces. The founder of Supreme understood the phenomenon like no one else and then worked on his iconic box logo, also called BOGO.

A STRONG IDENTITY: SUPREME BOX LOGO

The brand adopted the now iconic red rectangle with the word 'Supreme' in white. James Jebbia drew inspiration for the logo from Barbara Kruger's work. Little by little, the brand opened up to new worlds like Hip-hop culture and fashion culture in general. Through its popular logo, Supreme has attracted a wide range of artistic trends, from underground culture and punk to the urban culture among skateboarders. And it is obvious that Supreme also draws inspiration from music, art, and pop culture to create iconic T-shirts, like Celebrity Tees with portraits of world-famous personalities and their signatures. In this way, the brand became more and more popular and collaborated with big names in the fashion world like Vans, Timberland, and Stone Island. The brand opened several stores around the world, including Paris, London, and Tokyo.

ORIGINAL SUPREME COLLABS: THE NORTH FACE, COMME DES GARÇONS, LACOSTE

A long list of celebrities, including Kid Cudi, Lady Gaga, Kate Moss and Tyler The Creator, LeBron James, Justin Bieber, and Rihanna, have worn Supreme. It is a brand that quickly became symbolic and depends on the Hype and the rarity of the products, which is the core of its strategy (They have, for example, some really rare Supreme t shirts). High-end brands followed this trend, and unique collaborations began to emerge between Supreme and prestigious fashion houses like Burberry and Jean Paul Gaultier. One of the most hyped releases was the collaboration with Louis Vuitton in 2017 on a never-before-seen capsule collection. Since some Drops can have high value, many ask 'When does Supreme drop?', and it’s just about keeping an eye on their site, as it can vary each season.

Supreme also does not hesitate to team up with specific niche brands like The North Face, Dickies, Rimowa, and Honda to make unique products like: Supreme Hoodie, Supreme t-shirt, or Supreme underwear. Supreme's strength as a brand lies in these collaborations, which together cover all aspects of fashion and lifestyle. Of course, there are also streetwear collaborations with Nike, Lacoste, and others. At the end of 2023, the New York brand even entered a collaboration with the up-and-coming streetwear brand Corteiz. Supreme has managed to develop a business model based on its collabs, and despite the number of products created, James Jebbia's brand still remains in enthusiasts' hearts as an icon.

Today, every single release from the brand is a hyped drop, and Supreme has established itself as the global streetwear brand of our time - and now you know where to buy Supreme, at Sneakerzone....